"A dead cow gives no milk" - Jewish proverb


World War II Produced "The Greatest Generation"


Can a generation be great again?

Baby boomers, millennials and younger groups have the opportunity. The world today is many times more complicated than ever before. Today you have to navigate social media sources for information and to share personal stuff. Sort the real from the fake news, try to focus on your mission and purpose.

For us Jews it is even harder, and why not? Our history is like an obstacle course. Who is going to pick up the baton of culture and move it forward? Are you going to do something about it before erosion diminishes it slowly to near extinction?

Your generations can be great too! Not much different from global warming we have Jewish Cooling. Many young men and women are slowly disconnecting from our people. Very much like unused language, when you lose it you lose your heritage and identity. After four thousand years it will be a-shame if we lose it.

Just like saying "you don’t know what you got till it’s gone", if you don’t know what you got you won’t know when it’s gone! The people that gave the world a moral code, Fixing the World (Tikkun Olam) and the day of rest are diminishing slowly.

How do we engage future generations and boost their pride and enhance their identity and passion? Why would anyone want to leave party with Sigmund Freud, Albert Einstein, Bob Dylan, Paul Simon, Carole King, Ringo Starr, Adam Levine, Steven Spielberg, Lorne Michaels, Billy Crystal, Noah Schnapp, Jerry Seinfeld, Adam Sandler, Billy Joel, Larry David, Timothee Chalamet, Sandy Koufax, P!nk, Beck, Lenny Kravitz, Joshua Rush, Neil Diamond, Carly Simon, Leonard Cohen, Hailee Steinfeld, Jonah Salk, David Mazouz, The Marx Brothers, just to name a few? Why disconnect from group that accounts to less than 2% of the world’s population but received 20% of all Nobel Prizes?

We have a cultural intelligence that is unmatched among other people and it belongs to all of us. In an age where things become blurred we have a lighthouse to guide us in the dark and turbulent waters.

Other Jewish generations gave the world transformational ideas like Monotheism, the weekend, asylum, equality under the law, the court system, animal rights, crop rotation, hygiene, psychiatry and psychology, not to mention innovations in medicine and the arts. Your generation is NEXT!